Hi, I'm Rafael. I work in product
I'm a Product Manager. I talk to users, decide what is worth building and track the numbers after every release.
How I work
The steps I follow in almost every project.
Discover
I talk to users and look at the data to understand what is happening.
Define
I write down the hypotheses and decide how I will measure success.
Prioritize
I compare ideas by impact and effort (I use RICE) and pick where to start.
Measure
I test with users, track the metric and write down what I learned.
My projects
A 3-step onboarding to reduce drop-off
Redesign of the first-time experience of a personal finance app, based on interviews and funnel data.
↓ 30% drop-off (estimated)A shared wish list for group gifts
Feature proposal to fix the confusion over who buys what in group gifts.
12 interviews · 3 hypothesesA study planner for students
Side project. I found the problem talking to classmates, built a no-code MVP and tested it with users.
Beta with 40 users (example)What I've been writing
A hypothesis before every backlog item
The one-sentence template I use to decide whether an idea goes into the backlog and how I will know it worked.
- Discovery
- Prioritization
What I look at in the first week after a release
The four numbers I follow during the first seven days of a new feature, and when I decide to change something.
- Metrics
- Delivery
The questions I bring to a user interview
A short script for 30 minute conversations, focused on what people already did rather than what they say they would do.
- Discovery
- Research
Let's talk?
Tell me about your product or your open role. I reply within one business day.